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About Us

History and Backstory

FloraMax was conceived from analytical chemists who had specialized in water chemistry, agriculture and hydroponics since 1966. In 1992 they began to manufacture crop-specific nutrients – which eventually led to the formation of FloraMax.

FloraMax nutrients were developed to take advantage of the latest technologies in plant biochemistry. This would improve performance in areas such as trichome and root development, pH control, nutrient stability and cleanliness. The benefit to growers is faster and enhanced growth, more valuable yields, and significant improvements in ease-of-use.

The products were developed using intensive feedback from a “developer” base of over 50 commercial growers.

We are not your typical nutrient company

  1. The FloraMax range incorporates a sophisticated blend of both organics and inorganics. FloraMax uses the latest “purified” organic compounds to provide a clear competitive advantage in terms of improved plant structure, enhancement to trichomes and oils, and fast, predictable cropping speeds. The use of “purified” organics also avoids the usual problems that occur with traditional organic additives e.g. blockages, foaming, biofilms and odors.
  2. Extreme ease-of-use:
    a. Multiple functions in each product – core products achieve more than other line-ups over twice the size.
    b. Extreme pH stability: pH buffering is about 5-times higher. Adjustment is rarely required in soil and coco.
    c. No tedious dosing procedures – there is no waiting! Simply measure, pour then stir.
    d. No “cal-mag” additive is required with our feed regime.
    e. All products run extremely clean. In soil and coco systems, the reservoir can remain stable for several weeks.
  3. Every batch of FloraMax is manufactured by our in-house chemist and quality assured:
    a. Each batch is quality checked to meet its label’s “EC specification”.
    b. All products have a shelf life greater than 3 to 5-years.
    c. FloraMax is free of dangerous PGR’s eg. paclobutrazol, daminozide and gibberellins.
    d. Labelling is compliant with USDA, CFIA, APVMA, MPI and EU.
  4. Point-of-sale support is next-level. For example:
    a. “FREE”16-page FloraMax Growers Guide (widely re-printed by grow magazines).
    b. 88-page FloraMax Hydroponics Manual.
    c. Extensive website with online “Grow Guide”.
    d. Feedcharts in English, Spanish, French, Albanian, Lithuanian, Vietnamese & Chinese.
    e. Labelling is multilingual – English, Spanish, French, German, Dutch, Italian, Czech.

For more information, please feel free to call or email.

Andrew Taylor
Chemist & director)

Profile of Andrew Taylor

Andrew is an analytical chemist with additional qualifications in plant function and nutrition.  He has over 25 years’ experience in product research and development, and commercial manufacturing.  As the author of the Flairform Grower’s Guide, he writes extensively on hydroponic growing techniques with articles featured in several prominent grow magazines.

For his first 16 years in the industry, Andrew was partnered with Bob Taylor, former Principal Chemist of the Water Resources section at Western Australia’s State Government Chemistry Centre.  From 1966, Bob worked as a Chemist in both Agricultural Chemistry and Water Chemistry and was also an official registered analyst for the government’s chemical analysis monitoring program of all fertilizers registered in Western Australia.