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About Us

Our development story

FloraMax evolved out of one of Australia’s first hydroponic nutrient manufacturers (est. 1992) whose founder had worked professionally in the field of water, agricultural and horticultural chemistry since 1966. Following 25 years of nutrient manufacturing and research, FloraMax was conceived to meet the needs of both retailers and growers. Retailers were wanting a distribution model that supported genuine brick-and-mortar grow stores. Growers were needing a product range that was up-to-date in terms of scientific discovery and also able to meet the demands of commercial-scale grows. The FloraMax range was eventually commercialized after around 5-years of crop trials and the feedback of over 50 industry professionals.

We are not your typical nutrient company

  • For ease-of-use, FloraMax packs multiple functions into each product – our 6 core products achieve more than other line-ups over twice the size. For example, Flowering Enhancer and OrganaBud replace around 6 regular products. Also, a “cal-mag” should never be used with FloraMax as this function is already incorporated into our base nutrient and additives.
  • With FloraMax, the pH stability is over 500% better than other brands. Also, growers do not have to deal with tedious dosing procedures – there is no waiting, simply measure, pour then stir. All products run extremely clean so that growers can focus on growing.
  • The FloraMax range provides all essential products for growing including those often missing from other nutrient ranges such as resin enhancers, silica, clone sprays, clone gel, pathogen control and cal-mag.
  • The FloraMax range incorporates a sophisticated blend of both organics and inorganics. FloraMax uses “new school” organic compounds to provide a clear competitive advantage in terms of improved plant structure and weight, and enhancement to trichomes and oils.
  • FloraMax is free of PGR’s such as paclobutrazol, daminozide and gibberellins.
  • Every batch of FloraMax is manufactured by our in-house chemist, then quality tested. Growers can be assured of consistency from crop-to-crop.
  • All FloraMax products have a shelf life greater than 5-years.

We support grow stores

  • Factory Direct to Retailers/No Distributors: FloraMax has its own network of warehouses spanning over 5 countries and does not use any distributors. This gives us complete autonomy over the supply-chain which helps ensure supply reliability.
  • FloraMax only sells through authorized grow stores – we do not supply growers directly and restrict on-selling via third-party vendor platforms like eBay and Amazon.
  • No Discounts – FloraMax does not discount products. This prevents larger volume buyers from gaining a price advantage over independent shops. FloraMax uses and enforces MAP pricing, where legally permitted.
  • Exclusivity – we restrict access to FloraMax products. We only supply hydroponic stores of good reputation and provide a generous area of exclusivity. Please refer to our “Dealers” list for your region at https://www.floramax.com.
  • No shipping minimum – we split shipping costs 50/50 with our stores and offer free shipping on orders greater than our “free freight minimum”. In practice we are often able to offer free shipping for smaller amounts on a case-by-case basis.
  • Labelling is USDA and EU compliant, multilingual and has reader friendly font size.
  • We offer unparalleled point-of-sale support such as our 88-page hydro manual, Growroom Info sheets, feedcharts, posters and an extensive website.

For more information, please feel free to call or email.

Andrew Taylor
(
Chemist & director)


Profile of Andrew Taylor

Andrew is an analytical chemist with additional qualifications in plant function and nutrition.  He has over 25 years’ experience in product research and development, and commercial manufacturing.  As the author of the Flairform Grower’s Guide, he writes extensively on hydroponic growing techniques with articles featured in several prominent grow magazines.

For his first 16 years in the industry, Andrew was partnered with Bob Taylor, former Principal Chemist of the Water Resources section at Western Australia’s State Government Chemistry Centre.  From 1966, Bob worked as a Chemist in both Agricultural Chemistry and Water Chemistry and was also an official registered analyst for the government’s chemical analysis monitoring program of all fertilizers registered in Western Australia.


Frequently Asked Questions (FAQ)

Are FloraMax products 'organic' or 'inorganic' (aka synthetic)?
It is foolish to think plant growth can be optimized using one solitary method.  For this reason the FloraMax range incorporates a sophisticated blend of both organics and inorganics – although government regulation prohibits the disclosure of the organic ingredients in most cases. Importantly FloraMax is free of PGR’s such as paclobutrazol, daminozide and gibberellins.

Does FloraMax use high quality ingredients?
FloraMax utilizes the highest grade of ingredients available for plant nutrient products. Further, these are carefully balanced to avoid any unnecessary excess. This ensures the nutrient solution “runs clean” without blocking drippers or emitters.

Is every FloraMax batch tested for quality?
Every batch of FloraMax is manufactured by our in-house chemist, then tested for quality before being bottled. This ensures every bottle performs to specification. Growers can be confident of achieving consistent yields from crop-to-crop.

Does FloraMax prevent common nutrient issues?
In most cases, good product design will prevent nutrient problems. FloraMax’s products contains the latest nutrient technology which helps avoid common issues such as nutrient deficiencies, large pH fluctuations, fruit rot, blocked drippers, disease and hot weather wilt. This allows growers to focus on other important areas such as lighting and the grow room environment.

What is the expected shelf-life of a FloraMax product?
Product shelf-life is essential for ensuring every bottle performs to the manufacturer’s original specification. Our range boasts extra long shelf-life, typically at least 3-5 years. Hence growers can be confident of achieving consistent yields from crop-to-crop.

How many bottles do I need to grow a crop using FloraMax?
The use of 1-part technology throughout our range ensures each product is multi-purpose. This means you require only 4-6 bottles (base nutrient included) to cover a multitude of issues and ensure outstanding yields. Simplicity is further demonstrated with our base nutrients. Growers only require a single nutrient for seed-to-harvest growth instead of a separate grow and bloom formulation. Less bottles means less confusion!

How much pH adjustment is required with FloraMax nutrients?
Our pH buffering control is 5x stronger than other leading brands. This means pH adjustment is not required in coco coir or soil and is reduced significantly in recirculating hydroponic systems. Also, when dosing with alkaline additives you are unlikely to ever see white deposits or “clouds” in the nutrient.

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