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About Us

Our development story

FloraMax evolved out of one of Australia’s first hydroponic nutrient manufacturers (est. 1992). Following 25 years of nutrient manufacturing and research, the FloraMax range was conceived from the crop trials and feedback of over 50 industry professionals including highly experienced indoor commercial growers.  Prior to hydroponics, our founder had worked professionally in the field of water, agricultural and horticultural chemistry since 1966.  This experience base has enabled our chemists to solve many of the product development challenges facing the hydroponic industry. We are now able to offer the most technically advanced products and grower advice.

We are not your typical nutrient company

  • For ease-of-use, FloraMax packs multiple functions into each product – our 6 core products achieve more than other line-ups over twice the size.
  • With FloraMax, growers do not have to deal with tedious dosing procedures – there is no waiting, simply measure, pour then stir – and the pH stability is over 500% better than other brands.  The FloraMax feed charts are also incredibly easy to follow, and all products run extremely clean so that growers can focus on growing.
  • The FloraMax range provides all essential products for growing including those often missing from other nutrient ranges such as resin enhancers, silica, clone sprays, pathogen control, cal-mag & media specific nutrients.
  • The FloraMax range incorporates a sophisticated blend of both organics* and inorganics.  Importantly FloraMax is free of PGR’s such as paclobutrazol, daminozide and gibberellins.
    *Government regulations prohibits their disclosure on labeling in most cases.
  • Every batch of FloraMax is manufactured by our in-house chemist, then quality tested. Growers can be assured of consistency from crop-to-crop.
  • All FloraMax products have a shelf life greater than 3-years.
  • We authored the 88 page FloraMax Hydroponics Manual – widely re-printed by industry publications and grow magazines.

We support grow stores

  • We supply direct from manufacturer to retailer and enforce MAP pricing where legally permitted.  We do NOT supply 3rd party distributors and restrict on-selling via 3rd-party vendor platforms like eBay and Amazon.
  • Labelling is USDA and EU compliant, multilingual and has reader friendly font size.
  • Every batch of FloraMax is manufactured by our in-house chemist, then quality tested. Growers can be assured of consistency from crop-to-crop.
  • We offer unparalleled point-of-sale support such as our 88-page hydro manual, Growroom Info sheets, feedcharts, posters and an extensive website.

For more information, check us out on Instagram or please feel free to call or email.

Andrew Taylor
(
Chemist & director)


Profile of Andrew Taylor

Andrew is an analytical chemist with additional qualifications in plant function and nutrition.  He has over 22 years’ experience in product research and development, and commercial manufacturing.  As the author of the Flairform Grower’s Guide, he writes extensively on hydroponic growing techniques with articles featured in several prominent grow magazines.


Frequently Asked Questions (FAQ)

Are FloraMax products 'organic' or 'inorganic' (aka synthetic)?
It is foolish to think plant growth can be optimized using one solitary method.  For this reason the FloraMax range incorporates a sophisticated blend of both organics and inorganics – although government regulation prohibits the disclosure of the organic ingredients in most cases. Importantly FloraMax is free of PGR’s such as paclobutrazol, daminozide and gibberellins.

Does FloraMax use high quality ingredients?
FloraMax utilizes the highest grade of ingredients available for plant nutrient products. Further, these are carefully balanced to avoid any unnecessary excess. This ensures the nutrient solution “runs clean” without blocking drippers or emitters.

Is every FloraMax batch tested for quality?
Every batch of FloraMax is manufactured by our in-house chemist, then tested for quality before being bottled. This ensures every bottle performs to specification. Growers can be confident of achieving consistent yields from crop-to-crop.

Does FloraMax prevent common nutrient issues?
In most cases, good product design will prevent nutrient problems. FloraMax’s products contains the latest nutrient technology which helps avoid common issues such as nutrient deficiencies, large pH fluctuations, fruit rot, blocked drippers, disease and hot weather wilt. This allows growers to focus on other important areas such as lighting and the grow room environment.

What is the expected shelf-life of a FloraMax product?
Product shelf-life is essential for ensuring every bottle performs to the manufacturer’s original specification. Our range boasts extra long shelf-life, typically at least 3-5 years. Hence growers can be confident of achieving consistent yields from crop-to-crop.

How many bottles do I need to grow a crop using FloraMax?
The use of 1-part technology throughout our range ensures each product is multi-purpose. This means you require only 4-6 bottles (base nutrient included) to cover a multitude of issues and ensure outstanding yields. Simplicity is further demonstrated with our base nutrients. Growers only require a single nutrient for seed-to-harvest growth instead of a separate grow and bloom formulation. Less bottles means less confusion!

How much pH adjustment is required with FloraMax nutrients?
Our pH buffering control is 5x stronger than other leading brands. This means pH adjustment is not required in coco coir or soil and is reduced significantly in recirculating hydroponic systems. Also, when dosing with alkaline additives you are unlikely to ever see white deposits or “clouds” in the nutrient.

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