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About Us

Who is FloraMax?

FloraMax originates from one of Australia’s first hydroponic nutrient manufacturers (est. 1992).  Following 25 years of nutrient manufacturing and research, the FloraMax range was conceived from the crop trials and feedback of over 50 highly experienced indoor commercial growers. The criteria? If a test product did not outperform the best alternative brands, then it was not included in the final FloraMax range.

  • The FloraMax range provides all essential products for growing including those often missing from other nutrient ranges such as resin enhancers, silica, clone sprays, pathogen control, cal-mag & media specific nutrients.
  • FloraMax utilizes highly stabilized ‘1-part’ technology to pack multiple functions into each product. This keeps the number of bottles in the range to a minimum and provides tremendous ease-of-use to growers.
  • FloraMax products are engineered so that growers do not have to deal with tedious dosing procedures.  The feed charts are incredibly easy to follow, and all products run extremely clean so that growers can focus on growing.
  • The FloraMax range incorporates a sophisticated blend of both organics and inorganics – although government regulation prohibits the disclosure of the organic ingredients in most cases. Importantly FloraMax is free of PGR’s such as paclobutrazol, daminozide and gibberellins.
  • All FloraMax products have a shelf life greater than 3-years.

For retailers: The FloraMax promise to you

  • For price protection, we supply direct from manufacturer to retailer and enforce MAP pricing where legally permitted.  We do NOT supply 3rd party distributors and restrict on-selling via 3rd-party vendor platforms like eBay and Amazon.
  • Labelling is USDA and EU compliant, multilingual and has reader friendly font size.
  • Every batch of FloraMax is manufactured by our in-house chemist, then quality tested. Growers can be assured of consistency from crop-to-crop.
  • We offer unparalleled point-of-sale support such as our 88-page hydro manual, Growroom Info sheets, feedcharts, posters and an extensive website.

For more information, please feel free to call or email.

Andrew Taylor
(
Chemist & director)


Profile of Andrew Taylor

Andrew is an analytical chemist with additional qualifications in plant function and nutrition.  He has over 22 years’ experience in product research and development, and commercial manufacturing.  As the author of the Flairform Grower’s Guide, he writes extensively on hydroponic growing techniques with articles featured in several prominent grow magazines. Andrew is an analytical chemist with additional qualifications in plant function and nutrition.


Frequently Asked Questions (FAQ)

Are FloraMax products 'organic' or 'inorganic' (aka synthetic)?
It is foolish to think plant growth can be optimized using one solitary method.  For this reason the FloraMax range incorporates a sophisticated blend of both organics and inorganics – although government regulation prohibits the disclosure of the organic ingredients in most cases. Importantly FloraMax is free of PGR’s such as paclobutrazol, daminozide and gibberellins.

Does FloraMax use high quality ingredients?
FloraMax utilizes the highest grade of ingredients available for plant nutrient products. Further, these are carefully balanced to avoid any unnecessary excess. This ensures the nutrient solution “runs clean” without blocking drippers or emitters.

Is every FloraMax batch tested for quality?
Every batch of FloraMax is manufactured by our in-house chemist, then tested for quality before being bottled. This ensures every bottle performs to specification. Growers can be confident of achieving consistent yields from crop-to-crop.

Does FloraMax prevent common nutrient issues?
In most cases, good product design will prevent nutrient problems. FloraMax’s products contains the latest nutrient technology which helps avoid common issues such as nutrient deficiencies, large pH fluctuations, fruit rot, blocked drippers, disease and hot weather wilt. This allows growers to focus on other important areas such as lighting and the grow room environment.

What is the expected shelf-life of a FloraMax product?
Product shelf-life is essential for ensuring every bottle performs to the manufacturer’s original specification. Our range boasts extra long shelf-life, typically at least 3-5 years. Hence growers can be confident of achieving consistent yields from crop-to-crop.

How many bottles do I need to grow a crop using FloraMax?
The use of 1-part technology throughout our range ensures each product is multi-purpose. This means you require only 4-6 bottles (base nutrient included) to cover a multitude of issues and ensure outstanding yields. Simplicity is further demonstrated with our base nutrients. Growers only require a single nutrient for seed-to-harvest growth instead of a separate grow and bloom formulation. Less bottles means less confusion!

How much pH adjustment is required with FloraMax nutrients?
Our pH buffering control is 5x stronger than other leading brands. This means pH adjustment is not required in coco coir or soil and is reduced significantly in recirculating hydroponic systems. Also, when dosing with alkaline additives you are unlikely to ever see white deposits or “clouds” in the nutrient.

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