Header Image
Home / About Us

About Us

History and Backstory

FloraMax was conceived from analytical chemists who had specialized in water chemistry, agriculture and hydroponics since 1966. In 1992 they began to manufacture crop-specific nutrients – which eventually led to the formation of FloraMax.

FloraMax nutrients were developed to take advantage of the latest technologies in plant biochemistry designed to improve performance in areas such as trichome and root development, pH control and nutrient stability. The benefit to growers is faster and enhanced growth, more valuable yields, and significant improvements in ease-of-use.

The products were developed using intensive feedback from a “developer” base of over 50 commercial growers.

We are not your typical nutrient company

  1. The FloraMax range incorporates a sophisticated blend of both organics and inorganics. FloraMax uses the latest “purified” organic compounds to provide a clear competitive advantage in terms of improved plant structure, enhancement to trichomes and oils, and fast, predictable cropping speeds. The use of “purified” organics also avoids the usual problems that occur with traditional organic additives e.g. blockages, foaming, biofilms and odors.
  2. Extreme ease-of-use:
    a. Multiple functions in each product – core products achieve more than other line-ups over twice the size.
    b. Extreme pH stability: pH buffering is about 5-times higher. Adjustment is rarely required in soil and coco.
    c. No tedious dosing procedures – there is no waiting! Simply measure, pour then stir.
    d. No “cal-mag” additive is required with our feed regime.
    e. All products run extremely clean. In soil and coco systems, the reservoir can remain stable for several weeks.
  3. Every batch of FloraMax is manufactured by our in-house chemist and quality assured:
    a. Each batch is quality checked to meet its label’s “EC specification”.
    b. All products have a shelf life greater than 3 to 5-years.
    c. FloraMax is free of dangerous PGR’s eg. paclobutrazol, daminozide and gibberellins.
    d. Labelling is compliant with USDA, CFIA, APVMA, MPI and EU.
  4. Point-of-sale support is next-level. For example:
    a. “FREE”16-page FloraMax Growers Guide (widely re-printed by grow magazines).
    b. 88-page FloraMax Hydroponics Manual.
    c. Extensive website with online “Grow Guide”.
    d. Feedcharts in English, Spanish, French, Albanian, Lithuanian, Vietnamese & Chinese.
    e. Labelling is multilingual – English, Spanish, French, German, Dutch, Italian, Czech.

For more information, please feel free to call or email.

Andrew Taylor
(
Chemist & director)


Profile of Andrew Taylor

Andrew is an analytical chemist with additional qualifications in plant function and nutrition.  He has over 25 years’ experience in product research and development, and commercial manufacturing.  As the author of the Flairform Grower’s Guide, he writes extensively on hydroponic growing techniques with articles featured in several prominent grow magazines.

For his first 16 years in the industry, Andrew was partnered with Bob Taylor, former Principal Chemist of the Water Resources section at Western Australia’s State Government Chemistry Centre.  From 1966, Bob worked as a Chemist in both Agricultural Chemistry and Water Chemistry and was also an official registered analyst for the government’s chemical analysis monitoring program of all fertilizers registered in Western Australia.


Frequently Asked Questions (FAQ)

Are FloraMax products 'organic' or 'inorganic' (aka synthetic)?
It is foolish to think plant growth can be optimized using one solitary method.  For this reason the FloraMax range incorporates a sophisticated blend of both organics and inorganics – although government regulation prohibits the disclosure of the organic ingredients in most cases. Importantly FloraMax is free of PGR’s such as paclobutrazol, daminozide and gibberellins.

Does FloraMax use high quality ingredients?
FloraMax utilizes the highest grade of ingredients available for plant nutrient products. Further, these are carefully balanced to avoid any unnecessary excess. This ensures the nutrient solution “runs clean” without blocking drippers or emitters.

Is every FloraMax batch tested for quality?
Every batch of FloraMax is manufactured by our in-house chemist, then tested for quality before being bottled. This ensures every bottle performs to specification. Growers can be confident of achieving consistent yields from crop-to-crop.

Does FloraMax prevent common nutrient issues?
In most cases, good product design will prevent nutrient problems. FloraMax’s products contains the latest nutrient technology which helps avoid common issues such as nutrient deficiencies, large pH fluctuations, fruit rot, blocked drippers, disease and hot weather wilt. This allows growers to focus on other important areas such as lighting and the grow room environment.

What is the expected shelf-life of a FloraMax product?
Product shelf-life is essential for ensuring every bottle performs to the manufacturer’s original specification. Our range boasts extra long shelf-life, typically at least 3-5 years. Hence growers can be confident of achieving consistent yields from crop-to-crop.

How many bottles do I need to grow a crop using FloraMax?
The use of 1-part technology throughout our range ensures each product is multi-purpose. This means you require only 4-6 bottles (base nutrient included) to cover a multitude of issues and ensure outstanding yields. Simplicity is further demonstrated with our base nutrients. Growers only require a single nutrient for seed-to-harvest growth instead of a separate grow and bloom formulation. Less bottles means less confusion!

How much pH adjustment is required with FloraMax nutrients?
Our pH buffering control is 5x stronger than other leading brands. This means pH adjustment is not required in coco coir or soil and is reduced significantly in recirculating hydroponic systems. Also, when dosing with alkaline additives you are unlikely to ever see white deposits or “clouds” in the nutrient.

Top